LYNX

Role: Camera Op

Agency: TMW Unlimted

#ISITOK

Although a well established brand, LYNX was often viewed as outdated and immature. The Men In Progress campaign was something that would not only tackle this issue, but something that would raise awareness on the suicide rates and mental health of young males. 

Through a series of films, we explored a man's modern masculinity. I was involved in the #ISITOK for guys and filmed and photographed celebrities such as Anthony Joshua, William Poulter and Wiley.