The King’s Music Room

Client: Apple Music
Role: Editor
Agency: Apple

To celebrate Commonwealth Day 2025, King Charles III curated The King's Music Room, a special collaboration with Apple Music. The initiative offered a personal glimpse into His Majesty's musical tastes, featuring a hand-picked selection of songs from across the Commonwealth.

I was the editor on the official campaign video, working closely with Apple’s internal creative team to shape the story and craft a royal-worthy final cut. The campaign included a video playlist on Apple Music, a series of social cutdowns optimised for platforms like Instagram and TikTok, and generated multiple viral memes that helped the content reach a wide audience.

Press Coverage

• Apple Newsroom
• Royal.uk
• The Guardian
• People Magazine
• Houston Chronicle