Client: The Yards

Agency: Make

Director: Alessi Heitman-Rice

DOP: Lloyd Cook

Colourist: Tharan Tandle

Tucked away in the heart of Covent Garden, The Yards is one of London’s best-kept secrets. This campaign set out to capture its unique character by showcasing everything it has to offer.

We took an authentic, documentary-style approach, following real people as they spent a day exploring The Yards to create a warm, genuine feel.

A mix of creative techniques, including wigglegrams, match cuts and 360 transitions, brought movement and energy to the film.